Immediacy Jumps Clear at Badminton

Immediacy Jumps Clear at Badminton Horse Trials

Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) is celebrating the success of the Mitsubishi Motors Badminton Horse Trials website project for the worlds oldest and most established 3 day horse event. The Badminton Horse Trials website incorporates live and recorded video, audio feeds and competitor information so all enthusiasts can get minute to minute updates on all the action on and off the field. www.badminton-horse.co.uk was built for performance, accessibility and ease of use on the Immediacy Web Content Management suite.

As one of the world’s largest outdoor sporting event, the Badminton Horse Trials receives hundreds of thousands of visitors over the course of the 3 day event which this year, ran from 1st - 4th May. The event’s official website also serves an extensive audience particularly on event days when activity spikes to several million page impressions. Required to pull together and publish real time video, audio, news, results and competitor information without suffering a loss performance www.badminton-horse.co.uk has to deliver online ticket bookings, RSS feeds, image galleries, interactive content, maps and essential event information within an easy to manage framework. Selected for it’s ‘out of the box’ accessibility features, Immediacy Web Content Management suite (WCMs) ensures the Badminton Horse Trials website has the core scale and flexibility to ensure no loss of website performance even at times of extreme demand. In addition Immediacy’s ease of use and functionality means innovative XML and flash technologies enrich the site further making it a definite hit with Badminton enthusiasts.

Hugh Thomas, Event Director, Badminton Horse Trials

“2008 has been an outstanding event for competitors and visitors alike. A definite success, the excitement of events on the course was fully supported by the website carrying instant news and results direct from the ground, proving that Immediacy WCMs was the right choice for the job.”

Badminton Horse Trials have used the flexibility of Immediacy Web Content Management solution to build a web application allowing competition entries, accommodation lists and rider biographies to be managed online.

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About Badminton
Badminton Horse Trials is heralded as the world’s premier three day event, started by the 10th Duke of Beaufort in 1949 to assist British riders prepare for future Olympic three day events. The event continues to attract significant audiences during the first weekend in May each year with crowds of over 200,000 regularly attending.